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Strategic communications -- well-designed and flawlessly executed -- can help resolve your challenges, whether you are managing a change in your compensation structure, a reduction in or introduction of benefits, staffing reorganization or change in corporate control. Tipton Communications has the experience and track record of success to partner with your team to deliver your messages and resolve your challenges.

We know HR. We know compensation. We know benefits. And most of all, we know how to communicate effectively and creatively with your employees and stakeholders.

Our Proven HR/Benefits Communications Success

  • Supported one of the largest mergers in financial industry history
  • Integrated employees during a $500 million manufacturing acquisition
  • Communicated compensation system consolidation following hospital system acquisitions
  • Introduced market-based compensation at multiple healthcare organizations
  • Increased CDHP participation from 2% to 26%
  • Increased Open Enrollment participation
  • Boosted medical plan participation beyond goals
  • Launched wellness programs branding for multiple clients


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Communications Help Employees Embrace Benefits Change

Situation: The Benefits department at a community hospital was faced with delivering two challenging messages to employees during the annual open enrollment period. First, employees would be asked for the first time to complete their benefits enrollment using a new online system, which replaced the hospital’s paper-based enrollment process. Just as critical, employee contribution rates would be increasing substantially.

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Solution: Tipton Communications worked with the Benefits department to develop a comprehensive open enrollment communications strategy. Medical plans were re-branded to make it easier for employees to understand key plan attributes. Information was rewritten and reorganized to make it more accessible. Notices were sent at work and to the home. HR led an extensive education program including "lunch and learns" and tabling outside employee cafes. Key members of the leadership team were also recruited to support and explain the reasons for the changes.

Result: The number of employees who reviewed their benefits information and re-enrolled online leaped to 80%, the highest percentage that anyone in the Benefits department could recall. Employees accepted the benefits contribution change without issue.

Connect With Us

Dan Tipton

Specialties:

Strategic employee communications; executive communications; manager communications; HR and benefits; change management; issues management; social media marketing; Magnet/Pathways and hospital communications 



Phone:
302.454.7901

Connect:
LinkedIn


 

 
 

 

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