Written by: Mora Fetterolf
As I look back on my time at Tipton, I am confident that the work I did this summer has prepared me for my senior year of college as well as my future career in communications. Through my work and experience at Tipton, I was able to smoothly transition from a college student with no agency experience into a confident, professional leader.
I had the privilege of working with Natalie Hines and Lauren Mancini, account executives for Tipton Communications, during my internship. We connected instantly over our passion for creativity and their advice and feedback throughout the summer helped me learn so much about the communications profession. Natalie and Lauren's success at Tipton gives me hope for succeeding in such a competitive, demanding work field.
During my summer with Tipton, I launched a Sponsored Inmail campaign on LinkedIn to market Tipton's B2B services and generate more leads. So far, the campaign has been very successful. Tipton's requests on LinkedIn have dramatically increased, we have a higher impression rate from our target audience as well as a higher click through rate. It is very rewarding to see that my work has made a positive impact on Tipton and I am proud to have left my mark on the agency.
Throughout the entire summer, I met daily with Natalie and Lauren to discuss the status of ongoing projects, touch base on deadlines, and plan our schedules for the week. However, I worked with so many other people besides Natalie and Lauren. I worked with Dan Tipton, president and CEO of Tipton Communications, Karen Zucca, creative director, Moira Owens, senior Magnet writing manager, and Kaitlyn Stiles, administrative assistant and the rest of the Tipton employees in the office. I was also in constant contact with editors, printing companies and designers, making sure that the final product is what we needed.
Working at Tipton this summer was an extraordinary opportunity. I planned, organized, created, managed, and presented countless research projects, campaigns, press releases, and blogs. It is a huge honor to have gained hands-on, experience working at an agency and I look forward to sharing my accomplishments with future employers, friends and family.
The Tipton team has helped shape into a well-rounded, experienced, communications professional. As my internship comes to an end, I feel proud of the work I completed. I feel prepared for future employment. I feel inspired from working with young, successful professionals. And overall, I am grateful for the opportunity Tipton offered.