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​The Future of Healthcare Marketing: Let's Talk About Prevention

​The Future of Healthcare Marketing: Let's Talk About Prevention
There's a lot of uncertainty surrounding healthcare these days, and there are likely to be many changes ahead. One thing that's unlikely to change? A focus on prevention—one that touches healthcare marketing.When the Affordable Care Act was enacted, bringing with it extended coverage of preventive health services, healthcare began to move from prim...
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​The Secrets to Writing a Press Release the Media Actually Wants to Read

​The Secrets to Writing a Press Release the Media Actually Wants to Read
​Written by: Lauren Mancini, Communications Specialist Media members get hundreds of press releases each day, so how do you make yours the one with the golden ticket that gets you the publicity and coverage that your company or event deserves? You likely can't offer a trip inside a wondrous chocolate factory, but you can offer something that's...
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