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Surrounded by More Than 400 Social Media Professionals: What Did I Learn?

Surrounded by More Than 400 Social Media Professionals: What Did I Learn?

Delaware Technical Community College's 2017 Social Media Conference ​

Written By: Natalie Hines, Account Executive 

Spending a day with more than 400 social media professionals from the Delmarva region was quite the success.

I always leave a conference or workshop inspired and ready to take on the world. Whether I have more creative ideas, meet new people or learn a way in which I can expand our business. This was true last week when I attended the Delaware Technical College's 2017 Social Media Conference.

As Ethan Holland, director of digital media for WBOC-TV took the podium, he did what any great keynote speaker does… share extraordinary numbers and statistics that supports the cliché, "social media is changing our world." Holland began by explaining how in 2003, earned media was perceived as more credible than advertising. In addition, in 2005, consumers' trust shifted from authorities or brands to their peers. So, if you thought the world of earned media was new, you've been fooled.

The conference included several breakout sessions in which attendees could select workshops based on their skills and desires. I attended "Advanced Facebook: How to Do a Facebook LIVE Broadcast and Use This Tool for Growth and Influence," presented by Lisa Flowers, Flowers Media Matters. Since Facebook Live is a new tool, I wanted to learn how our clients could benefit from its impactful live streams.

I also attended "ROI: Measuring ROI and using data to determine your social media effectiveness" presented by Dan Larson of Delaware Technical Community College. Dan discussed why your social media strategy should align with your organization's goals. When determining the success of your social media, remember the F.R.Y. Method; frequency, reach and yield.

Concluding the day, several 'Flash Talk' panelists spoke about how they utilize social media to build brand awareness. Their brands, ranging from wedding companies to real estate agencies, spoke for themselves through social media – telling authentic stories through their customers, employees and passionate community members.

Overall, the day reminded me that social media is truly what you make of it. Your brand will come to life through these innovative platforms if your own passion is authentic and true.

To learn more about the presenters and workshops, please visit the conference website at http://www.dtccsmc.com or read tweets, posts and other updates via #DTCCSMC2017.

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Thursday, 21 June 2018

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