47% of our clients go straight to site visit.by Moira Owens
Written by: Lauren Mancini, Communications Specialist
As part of our elite Magnet team here at Tipton, Moira Owens, our senior Magnet writing manager, reviews our clients' documents to ensure that the narratives are solid and meet the intent of the Magnet question. We sat down with her to get an inside look at what she does.
Tipton: Before we dive into your work, how did you come to be a Magnet writer?
Moira: From time to time, I ask myself that same question! I've been an editor/writer for my entire professional life, from teaching writing courses at the University of Delaware to writing for nonprofits and corporate communications at a large credit card firm. In 2011, nurses at a local hospital asked Tipton to help them write their Magnet document. I worked onsite with their writers for several months. After it was submitted, the ANCC appraisers said the document was one of the best they'd ever read. Other hospitals got word of this, and the rest is history!
Tipton: For those readers who are unfamiliar with the Magnet application, what's involved? What do the nurses write about?
Moira: First and foremost, a Magnet application is a collection of stories. So to be a Magnet writer, you need to be a storyteller. The questions in the application ask nursing departments to demonstrate, through narratives, that their nurses are given ample opportunities to be leaders. To be autonomous within their nursing practice. To use resources that are made available to them to seek out evidence-based practices. And they "prove" all that with stories that demonstrate nurses working with patients, with their colleagues, with members of other medical disciplines, to ensure the best possible patient outcomes.
Tipton: What does a normal day of work look like for you?
Moira: Well, if I'm being honest, I definitely start out with coffee—in the BIGGEST mug we've got. Once I've got my caffeine in hand, I do a quick review of my inbox to see if anything special is brewing, and then I'm ready to tackle my writing "to-do" list. We typically handle writing support for about half a dozen clients at a time, so it's really important that I stay on top of who needs what. I read the documents our clients have sent us. I analyze them to determine whether each narrative "works" in terms of answering the question. Then I format the document (we call it "Tiptonizing") to ensure that visually, appraisers will be able to find all the information they need. I make editing changes and suggestions right in the document, coaching the nurse writers how to strengthen their narratives, either with additional details or stronger supporting documents. If I need more information, I often reach out to the writer to ask him/her to give me more information so I can work it into the narrative.I then return the document to the client via email with comments about each narrative's strengths and weaknesses.
Tipton: What do you think is the most rewarding part about the review process?
Moira: You know, I identify most with being a teacher. So when I am working with a client, and I hear him or her reach that 'ah-ha' moment—that's the best. That's when I most love my job. When clients tell me they "get" it…that is my 'YES!' moment. It's the best feeling. Second best is when our clients call to tell us they received the Magnet designation…that's an amazing sense of accomplishment. You really have to have gone on the 'Magnet Journey' to fully get how satisfying that is.
Tipton: And the hardest?
Moira: I know how challenging writing can be, particularly in a nursing environment, where patients' needs are always going to supersede everything else. So the hardest part about my job is having to tell clients that we cannot use a narrative on which they've worked really hard. It's not a great feeling, and it is not something I take lightly.
Tipton: A big part of your job is to coach your clients. What is the top bit of advice you find yourself giving out?
Moira: My most frequent advice is my simplest: read the question! There are multiple clues in the question to guide you in how to shape your story. Once you understand all of the 'trigger' terms, your narratives will fall into place.
Tipton: What do you think is the benefit of hiring Tipton to help with the document writing and editing?
Moira: The Magnet team at Tipton spends all day, every day, immersed in the Magnet world. By choosing to work with Tipton, you get someone who has a great deal of depth and experience in interpreting the Magnet questions. We have a wealth of ideas and suggestions for the kinds of stories that work well. Magnet is all we do. It is all I do.
Tipton: What do you think differentiates Tipton Health from other Magnet consulting firms?
Moira: The way that Tipton approaches the Magnet writing process is significantly different than our competitors. From what we hear from our clients, our competitors do not dig down into the details like we do. They might offer some high-level comments or suggestions in the margins, but we are editors. We tear the narrative apart. And then, we put it back together again. We write it or edit it to be as strong as possible, so it is easy to read, access, navigate and visualize for appraisers.
This process is extremely helpful for our clients. Under the 2014 standards, we have a 100% success rate. We recently did the math: 47% of our clients go straight to site visit. Considering the fact that the ANCC is telling hospitals that over 90% of applicants are required to submit "supplemental evidence" prior to progressing to site visit, we consider this to be an accomplishment we are extremely proud of, and believe it speaks to the depth of evaluation our entire team provides.
If you want Magnet veterans by your side during your next submission, think Tipton. We build strong partnerships and guide you at each step of the way. Visit us at www.tiptonhealth.com.