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6 Things I Learned as a Tipton Intern

6 Things I Learned as a Tipton Intern

Written by: Mora Fetterolf

 

T-ransformation

As I look back on my time at Tipton, I am confident that the work I did this summer has prepared me for my senior year of college as well as my future career in communications. Through my work and experience at Tipton, I was able to smoothly transition from a college student with no agency experience into a confident, professional leader.

I-nspiration


I had the privilege of working with Natalie Hines and Lauren Mancini, account executives for Tipton Communications, during my internship. We connected instantly over our passion for creativity and their advice and feedback throughout the summer helped me learn so much about the communications profession. Natalie and Lauren's success at Tipton gives me hope for succeeding in such a competitive, demanding work field.

P-rojects


During my summer with Tipton, I launched a Sponsored Inmail campaign on LinkedIn to market Tipton's B2B services and generate more leads. So far, the campaign has been very successful. Tipton's requests on LinkedIn have dramatically increased, we have a higher impression rate from our target audience as well as a higher click through rate. It is very rewarding to see that my work has made a positive impact on Tipton and I am proud to have left my mark on the agency.

T-eamwork


Throughout the entire summer, I met daily with Natalie and Lauren to discuss the status of ongoing projects, touch base on deadlines, and plan our schedules for the week. However, I worked with so many other people besides Natalie and Lauren. I worked with Dan Tipton, president and CEO of Tipton Communications, Karen Zucca, creative director, Moira Owens, senior Magnet writing manager, and Kaitlyn Stiles, administrative assistant and the rest of the Tipton employees in the office. I was also in constant contact with editors, printing companies and designers, making sure that the final product is what we needed.

O-pportunity


Working at Tipton this summer was an extraordinary opportunity. I planned, organized, created, managed, and presented countless research projects, campaigns, press releases, and blogs. It is a huge honor to have gained hands-on, experience working at an agency and I look forward to sharing my accomplishments with future employers, friends and family.

N- oble


The Tipton team has helped shape into a well-rounded, experienced, communications professional. As my internship comes to an end, I feel proud of the work I completed. I feel prepared for future employment. I feel inspired from working with young, successful professionals. And overall, I am grateful for the opportunity Tipton offered.

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Tipton Made Us Tip-Top Communicators

Tipton Made Us Tip-Top Communicators

Written by: Alex Karlesses and Kelly Mui, co-directors of Tipton’s student-run firm and current University of Delaware students

What was your assignment at Tipton Communications?

A & K: We were assigned to a nonprofit client, Junior Achievement of Delaware. We helped them plan and develop a comprehensive social media strategy to promote a sweepstakes contest through Facebook. It was our first official task in launching Tipton’s first-ever student-run firm. We were incredibly excited and fortunate to have the resources and support we needed to get started.

What did you learn about the communications industry?

A: Tipton helped me develop skills in writing social media strategies and helped me expand my portfolio. I appreciate the hands-on hours and the trust they placed in me to learn on my own and be creative.

K: Tipton gave me the start to my communications career. I’ve taken all the classes to prepare me for the industry, but I never had real-life, hands-on experience. I’ve learned so much at my time here at Tipton and I continue to grow each day!

What skills did you develop and learn during your time at Tipton?

A: I developed basic graphic design skills, which I really enjoyed because I am a visual learner. I also learned how to be even more concise in my writing, which I will always value as a person who studies journalism.

K: Every day, I learned something new at Tipton. Not only do you walk through the doors of Tipton and have a new task assigned to you, but you take something away daily. Overall, I’ve learned how to communicate and write effectively. It’s vital to have those skills in the communications realm.

How did the Tipton team support you?

A: One of my favorite aspects of working at Tipton was the supportive atmosphere—everyone was willing to give advice. Dan Tipton would also meet with us and act as a sounding board, offering helpful critiques. We met with Natalie Hines almost daily, and she was instrumental in our success. She offered constructive criticism, but at the same time let us be creative and showcase our different skills. I can’t thank Tipton enough for the confidence they instilled in me.

K: The first thing I noticed was the lively and encouraging support from the Tipton staff. Tipton never fails to impress you—or make you laugh! No question was ever too small to ask, making me feel my most comfortable self. My partner, Alex, has supported me through thick and thin. Natalie, our supervisor, has mentored us every step of the way. I owe all my success to them!

What advice would you give to future interns?

A: Don’t be afraid to be creative! I was timid to share my ideas at first, thinking that I was just an intern! My supervisors were always glad to hear from me, and they would take what I said seriously. You learn so much from this job, and they put a lot of trust in you, and that makes this the perfect environment to be your most creative self.

K: Be proactive and a happy worker. There’s nothing worse than sitting somewhere you don’t want to be. Tipton has provided an environment you can thrive in. Appreciate the small things, like a coffee in the morning or someone dropping in just to say hello or ask about your day. It’s never too early to start making those meaningful connections. Other than that, work hard!

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​Is Corporate Communications Important?

​Is Corporate Communications Important?
Everyone in the company should know the rules. The boss sends out a tweet that gets lots of media coverage, but looks really bad for the company."Call corporate communications," the boss barks—after the damage has been done.One way to ensure that such a fiasco won't happen in your company is to create a solid back-and-forth between corporate c...
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Stretching Limited Resources: Incorporating Social Media into Nonprofit Organization's Strategy

Stretching Limited Resources: Incorporating Social Media into Nonprofit Organization's Strategy
​Written by: Caitlin Donohue, Public Relations InternIt takes a village to make a nonprofit organization succeed, and many times that village comprises a small, dedicated staff working with minimal resources. With tight budgets and limited help, leaders in nonprofit organizations must use all their resources to implement innovative marketing t...
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Setting Sail for Baltimore: AONE 2017

Setting Sail for Baltimore: AONE 2017
​Written by: Caitlin Donohue, Public Relations Intern ​Tipton Health Communications is the leading provider of ANCC Magnet® and ANCC Pathway to Excellence® documentation consulting. More than 80 hospitals and health systems now trust Tipton Health Communications to support them in their Magnet and Pathways to Excellence efforts. We are also in...
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Should Your Firm Take a Stand? Consider the Risks

Should Your Firm Take a Stand? Consider the Risks
​Each day we wake up with controversial topics being discussed, sometimes contentiously, on the news or social media.As a result, is there more talk around the office about the news? Do the comments reflect differing opinions? Or are they showing similar sentiments?If so, should your company also have a reaction or take a stand? Consider following ...
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Feed the Troll? Now That’s Interesting Social Media Advice

Feed the Troll? Now That’s Interesting Social Media Advice
​When it comes to interacting with hateful people on social media, you may have been told to simply ignore them. But new advice out of South by Southwest says otherwise.In fact, the SXSW panel experts recommend tackling social media trolls head-on, believing that direct, honest conversation is the best way to handle hateful or inappropriate comment...
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​The Future of Healthcare Marketing: Let's Talk About Prevention

​The Future of Healthcare Marketing: Let's Talk About Prevention
There's a lot of uncertainty surrounding healthcare these days, and there are likely to be many changes ahead. One thing that's unlikely to change? A focus on prevention—one that touches healthcare marketing.When the Affordable Care Act was enacted, bringing with it extended coverage of preventive health services, healthcare began to move from prim...
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Surrounded by More Than 400 Social Media Professionals: What Did I Learn?

Surrounded by More Than 400 Social Media Professionals: What Did I Learn?
Delaware Technical Community College's 2017 Social Media Conference ​Written By: Natalie Hines, Account Executive Spending a day with more than 400 social media professionals from the Delmarva region was quite the success.I always leave a conference or workshop inspired and ready to take on the world. Whether I have more creative ideas, meet ...
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​Content Is King. Does Yours Pass the Test?

​Content Is King. Does Yours Pass the Test?
You naturally want to create the best content. But what exactly does that entail, and how is it measured? First things first: Your content needs to be something your audience will read.No matter what type of content you're creating, you aren't writing it just to put ink on paper or words on a screen. If you're sending out a press release, you want ...
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Event Marketing: There’s No Better Way to Build Your Business

Event Marketing: There’s No Better Way to Build Your Business
​When your marketing team brainstorms to choose tactics for promoting your business, don't forget event marketing—it's the best way to achieve your goals. Don't take our word for it—a Content Marketing Institute study found that for the sixth consecutive year, marketers ranked in-person events as the most effective way to achieve brand awareness, s...
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It’s Private, it’s Secure, it’s Our Company Intranet!

It’s Private, it’s Secure, it’s Our Company Intranet!
​Written By: Natalie Hines, Communications Specialist​You want to be the superhero of internal communications. Maybe you're going to email a memo to hundreds of employees. But can you be sure people will actually read it? Or you want to create a shared place for updated employee policies and confidentiality statements. But how can you do that?Tradi...
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​My Experience: Welcome Home Joe and Jill

​My Experience: Welcome Home Joe and Jill
​Written by: Lauren Mancini, Communications SpecialistAs I was making my way through the hordes of people, camera phone in my hand, promotional paraphernalia under my arm, I had to stop and take a look around. That's when the scale of the event I was working hit me—the number of people anxiously waiting, the number of press video cameras pointed to...
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Your Website: The Most Important Marketing Tool for Private Schools

Your Website: The Most Important Marketing Tool for Private Schools
​Written By: Nicole Fullerton, Communications and Marketing Manager ​From communicating with a large, diverse population to driving enrollment, your website is perhaps your most versatile, most effective, most powerful marketing tool for your private school. In fact, according to recent web research from Stanford, 75 percent of users admit the...
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Three Questions to Ask When Managing Healthcare Employees' Benefits Expectations

Three Questions to Ask When Managing Healthcare Employees' Benefits Expectations
​Healthcare benefits can be confusing territory—even for employees in the healthcare industry. The rapid changes in healthcare and healthcare coverage, confusing terminology and endless list of acronyms could easily leave even seasoned employees frustrated come open enrollment time. Add to that a change in the benefits employees have come to expect...
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5 Ways to Improve Your Most Important Management Skill: Communication

5 Ways to Improve Your Most Important Management Skill: Communication
​If you're a leader or manager in any organization today, it's no surprise to you that managers spend an estimated 80 percent of their time communicating. From endless conference calls, to an infinite supply of new e-mails, to the eternal stream of visitors asking, "Do you have a minute?" you might wonder how you can find time for anything but comm...
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Making the Most of 2017

Making the Most of 2017

Written By: Dan Tipton

Last year was a memorable one for Tipton.

First, it was our 10th anniversary—no small feat for a small business. But beyond that, we experienced furious growth in nearly every segment in which we operate. (Thank you to our clients who made 2016 a very special year!)

For 2017, we expect continued growth. As in the past, we will achieve this by building on our reputation for excellence in communications and hospital certification support. As a result, we will be spending a lot of time focusing on ways to add value to our existing clients.

Following are our goals for the year:

  • Care More. We are determined to provide the very best service and products possible to our existing clients. We will work hard to listen and will deliver timely, thoughtful, creative work that wows. We will refine our processes and increase our focus on staff education. We will staff appropriately with people who care about others and who accept personal accountability for doing exceptional work. We want a reputation for doing the little things and big things well.
  • Think More. We will bring fresh ideas, approaches, strategies and tactics to our clients. We will understand our audiences better than anyone else. We will continuously measure the effectiveness of our work through well-defined metrics.
  • Collaborate More. We will form tight partnerships with our clients. We will make everyone who works with us better. We want our clients to know that they can trust us with any project at any time. We are at their service. We will be good stewards of our clients' investments in our services.
  • Grow More. We will expand our relationships with our clients and let the quality of our work and strength of our relationships open new doors for our company.


To our clients, we pledge to you our very best. And, we pledge to continuously pursue excellence so that our very best gets even better.

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Tipton's Top Favorites of 2016

Tipton's Top Favorites of 2016
​As 2016 comes to an end, we wanted to take the time to reflect back on some of the year's top favorite picks. Ranging from the most popular Netflix binge to the most impactful commercial, here is Tipton's Top Favorites of 2016. We hope you enjoy! 
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Give the Gift of Employee Engagement During the Holidays

Give the Gift of Employee Engagement During the Holidays

Though the holiday season can be a joyous one, it also can be a frenzied one, especially for your employees. In fact, Healthline found that 62% of employees feel either ‘very stressed’ or ‘somewhat stressed’ around the holidays. Employees’ overwhelming holiday to-do lists heighten personal distractions and worries – dragging down productivity, morale and overall satisfaction in the workplace. How can you combat holiday stress and keep your work environment humming along through the new year?

The best practice to keep employee engagement high and stress levels low is to proactively tackle the issue around Thanksgiving, when—let’s face it—employees’ stamina begins to weaken. But don’t worry, even as the days of December quickly pass by, it’s not too late!

Here is a list of five holiday-themed engagement concepts to keep your employees focused during the holiday season:

A cookie recipe swap

Time to dust off Grandma’s cookbook! Have employees make one holiday treat and bring it into the office on a designated day to share their creations. The best part? Include all the recipes in one document to share with the group or even send it out to your families or friends!

Host a community service event

Find a local non-profit in the area which your team can help support during the holidays. Most regions have toy drop-offs, gift-wrapping sessions or even volunteer events. Nothing is better than giving back during the holidays!

Holiday-themed meetings

Who will wear their ugliest holiday sweater? Who can finish the holiday carol the fastest? A simple themed staff or team meeting can help spread holiday cheer in the workplace. Play a game, host trivia or organize a Pollyanna – the more the merrier!

Superlatives

Acknowledge individual and group successes. As the year comes to an end, this serves as a great opportunity to reflect on achievements within your organization. Put a unique and creative twist on these accomplishments by tagging superlatives on employees!

Discuss goals for 2017

If you haven’t done so already, December serves as a great time to think, plan and assign goals to your employees. Form a 30-minute brainstorm session during lunch or during a team breakfast to get employees motivated for the year to come!

We’ll let you slide when it comes to last-minute holiday shopping, but don’t let your employees’ motivation levels fall behind!

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Use Video to Communicate Change in your Organization

Use Video to Communicate Change in your Organization
​Written by: Lauren Mancini, Communications Specialist ​Do you need a way to introduce a new initiative at your company? In the old days, you'd probably fire off a memo via email or hard copy and hope the news would trickle down (eventually). That never really worked, did it? When employees feel they've been left out of the loop or they're bei...
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