To engage your employees, build on your company's values and strengths, and improve company performance, few business processes are as important as internal communications.

People must know what is expected of them, receive appropriate feedback, and have access to the information they need to do their jobs. Through internal communications, senior managers can articulate their vision and direction for the business, explain how the business will get there, and inspire the people of the company to execute the strategy. 

Communications helps people become engaged with their company and work. People who believe their jobs are meaningful channel their “discretionary” effort into their work, are less likely to leave and be absent, have increased loyalty, work more efficiently, and generate more revenue.